Society / Culture
Guaranteeing the Beauty
These days the cosmetics bearing the brand Mirae are popular in the Democratic People’s Republic of Korea. They are produced by the Myohyang Cosmetics Factory located in Sadong District, Pyongyang. The factory started operation three years ago.
All production processes are on a high level of modernization, and the hygienic assurance and the quality of goods have reached the international standard. A dozen kinds of products in 60-odd varieties such as cream, lotion, shampoo and rinse are turned out, and many of them have got functional effects. In particular, the materials extracted from various kinds of natural things such as the Kaesong Koryo Insam which is a special Korean product, honey, pine and ginkgo are added to the cosmetics, elevating the function of retarding the aging and wrinkling processes and improving the whitening effect. The lotion for whitening skin, for example, has no side effect and is suited to all ages, sexes and various kinds of skins. The consumers of the lotion say that they find it effective several days after they begin to use it. The factory’s cosmetics enjoy increasing favour with the customers at different stores, including Pyongyang Department Store No. 1 and Kwangbok Area Supermarket. Not only women but also men delightfully say they feel younger and more beautiful while using the cosmetics.
This popularity is the result of the maintenance of an important principle the factory has got since its inauguration. The principle is to produce cosmetics to suit the Korean people’s skin types and the local climate based on the supply of mostly locally available materials. In consonance with the principle, the factory has steadily pushed the research work of extracting necessary substances from domestic natural resources and mixing them proportionately, and the effort to improve the quality of cosmetics and increase the variety, by relying on its own technical personnel.